33 Must-Read Books for Success

Foundation/Mindset/Worldview The Bible Think and Grow Rich by Napoleon Hill Rich Dad, Poor Dad by Robert Kiyosaki Obvious Adams by Robert R. Updegraff My Life in Advertising by Claude Hopkins Getting Everything You Can Out of All You’ve Got by Jay Abraham How to Win Friends & Influence People by Dale Carnegie A Technique for […]

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Gary Halbert’s Favorite Ads

Is it really possible to become a world class copywriter in just 30-days? One of the most famous letters in the illustrious Gary Halbert Letter is titled “Hands on Experience.”   Gary goes over, in extreme detail, the process he would use learn copywriting, as if he was starting again from scratch. His most mysterious instructions […]

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Larceny vs Inspiration

A good poet will usually borrow from authors remote in time, or alien in language, or diverse in interest.  — T.S.Eliot Every idea is a juxtaposition. That’s it. A juxtaposition of existing concepts.  — Steven Grant If you steal from one author, it’s plagiarism; if you steal from many, it’s research.  — Wilson Mizner All […]

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David Ogilvy on Moonlighting

Memo to Directors From: David Ogilvy Date: January 17, 1973 WE ENCOURAGE MOONLIGHTING, PARTICULARLY AMONG OUR COPYWRITERS. It gives them experience. It gives them more sense of responsibility. It increases their income—at no cost to us. I learned this dodge from Dr. Gallup. He paid us miserably, but encouraged us to moonlight. Rosser Reeves did […]

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Pulp Fiction Copywriting

I read an interview yesterday with an author named Terry Harknett, aka George G. Gilman. If you don’t know him, Harknett is the author of almost 200 books, mostly pulp novels in the western and crime genres. Talk about prolific! In some cases he wrote and published a DOZEN books a year. In the interview, […]

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Your Favorite Sales Letters of All Time?

Dear Friends: What are your absolute FAVORITE sales letters of all time? Please list them below. At minimum, give us the headline. Even better, give us the direct link and/or the name of the copywriter. To start things off, here are some of my favs: “Lies, Lies, Lies!” – Gary Bencivenga “The Lazy Man’s Way […]

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