12 Top Direct Marketers You Might Not Know About, But Need to Study

Dollar SignRead any decent copywriting blog lately, and you’ll hear a lot of chatter about “Internet Marketing Gurus” — the good, the bad and the ugly.    Well no worries here, reader…

This List Is 100% “Guru-Free.”

Every single person listed below is worth listening to.  Now, be forwarned these direct response experts don’t have an expensive four-figure courses to pitch you…

Instead they offer you decades of real world experience, which they are generously sharing through their blog posts and articles (free) and books (dirt-cheap inexpensive).

So don’t wait, check them out today.  And take bundles of notes, because you’ll be getting inside the minds of direct marketing greats, which is…

A Priceless Education!

So here we go with the list, in no particular order.  If you click on each person’s name, you’ll be directed to their personal website. I’ve also included links to each’s best free content (blogs, article, social media, etc.), any books they’ve written, and any social media.

“Doberman Dan” Dan Gallapoo

Best free content: Big Bucks Telesminar. Interview with Ben SettleBlog.

Twitter: @dobermandan

Mike Winicki

Best free content: “10 Things Any Small Business Can Do To Kick Its Profitless Days In The Butt”

Book: Killer Techniques to Succeed with Newspaper, Magazine and Yellow Pages Advertising

J.F. (Jim) Straw

Best free content: Report on “17 Real Home-Based Businesses You Can Start & Operate From Your Home”

Richard Armstrong

Best free content: My First Forty Years In Junk Mail (free e-book)

Book: God Doesn’t Shoot Craps (novel)

Donna Baier Stein

Best free content: Tweets

Book: Write on Target!

Twitter: @DonnaBaierStein

Mike McCormick

Best free content: Tweets. Blog.

Twitter: @GeezerRepublic

Malcom Decker

Best free content: Story behind the control which beat the famous WSJ letter “The Direct Mail Package.”

Ivan Levison

Best free content: The Levison Letter e-zine

Morty Schiller

Best free content: “No Nonsense Copywriting.” “Confessions of a Junk Mail Junkie.” Blog.

Melvin Powers

Best free content: Free articles on the mail order business.

Books: How to Get Rich in Mail Order, Making Money with Classified Ads

Josh C. Manheimer

Best free content:  Free special report “FREE PR: How to Get a Ton of Free PR With These 12 Powerful Publicity Pitch Letters”

Twitter: @JoshManheimer

Micheal Gray, CPA

Best free content: Reviews of marketing books, ranging from David Ogilvy to Tim Ferris.

Twitter: @michaelgraycpa

Agree or disagree with any of above? Let me know your thoughts in the comments section below.


  1. Outstanding list, Ryan! Thanks for sharing.

    Like I need more stuff to read….

  2. Michael Gray says:

    Thanks for including me on your list. Being on the same list with Melvin Powers and Jim Straw is pretty cool. My site also has a list of Building A Better Business articles that your readers will enjoy.

  3. Honored to be on your “12 Most Wanted” list! And relieved to find out I’m not a “guru.”

    I’m tired of calling mentors “gurus.” Keeps making me think of the Maharishi. Then again, he was a master marketer!

    Management consultant Peter Drucker used to say “…we are using the word ‘guru’ only because ‘charlatan’ is too long to fit into a headline.”

  4. Thanks for the recco, Ryan. If they look, read, and decide to buy,
    20% off for referencing you. If a registered non-profit, 50% off.