In a World Where Hollywood Puts Butts in Seats

Been to the movies lately?

I don’t know about you, but one of my favorite things about the movies is the previews (or “trailers” as they are technically called).

And I’m not the only one who likes movie trailers either.  Did you know of some 10-billion videos watched online annually, movie trailers rank #3, after news and user-created video?

Part of what makes GOOD trailers so entertaining is they give you just enough to make you want more. In fact, a good trailer is even able to sell a bad movie…

But a BAD movie trailer, on the other hand, shows too much.

If a trailer reveals all the plot twists…all the best gags…all the crazy action scenes…why would you pay money when you already saw the best parts?

All of this got me thinking today about copywriting for emails and auto-responders.

Your emails and autoresponders should be written like great movie trailers.

Great movie trailers tantalize and tease…

They show just enough to leave the viewer with a burning desire for more…

They focus on one benefit of the film…action, romance, comedy…to reach out to specific prospects.

Most of all, they get people to the theater, ready to plunk down money to see the whole picture.

And you know what?

Once you get your prospect to the point of sale and ready to spend money, then you’ll know your email has done its job.


PS: Is your email doing the job? If you need help with your email or autoresponder copy, contact me today. As I’m writing this, I can make room for one more client to write specifically email/autoresponder copy.  Be advised that once I fill this spot, it might be a 3-month wait until I’m able to take another client. If you’ve got an information product (book, newsletter, course) I’ll put you higher up on the waiting list.

One Comments

  1. Stephen Dean says:

    That’s a great analogy, Ryan. I once wrote a product called the Tombstone Sales Letter that compared movie trailers to the deck copy. (Tombstone referred to the movie 🙂