Memo to Directors
From: David Ogilvy
Date: January 17, 1973
WE ENCOURAGE MOONLIGHTING, PARTICULARLY AMONG OUR COPYWRITERS.
It gives them experience.
It gives them more sense of responsibility.
It increases their income—at no cost to us.
I learned this dodge from Dr. Gallup. He paid us miserably, but encouraged us to moonlight.
Rosser Reeves did a lot of it. So did I.
One year I made more—far more—moonlighting than I did at the agency. And it sharpened my wits.
Anyone who opposes moonlighting is a pettifogger.
Only two rules. Chaps must not moonlight on competing accounts or for other agencies, and they must not be caught doing the work in office hours.
(FROM: The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising by Kenneth Roman)