About Ryan

My name is Ryan McGrath. I’m an expert at writing copy which gives prospects the “reasons why” to buy your products and services, and the solid facts to back it up. My job is simple: I help companies (such as yours) improve their website results by writing clear, persuasive messages.

Furthermore, I’m a specialist in writing what’s called direct response copy. This means I write content designed to convert visitors on your site into paying customers. If you ask any top Internet marketer, they’ll tell you direct response copy works because it focuses entirely on serving the needs of the readers. It connects with prospects, builds up value in their minds, and turns them to buyers.

Ever since I was in third grade, I knew I was going to be a professional writer. Of course, I always imagined I’d be writing science fiction or fantasy novels. Moving into college, I discovered my second great love: the business world. Eventually, I was able to combine these two passions, becoming a freelance direct response copywriter and marketing expert.

For the last 10+ years, I’ve been helping companies communicate with their target audiences to achieve results.

Contact me today and let’s talk.  Maybe I can help you too.

~ Ryan McGrath, Direct Response Copywriter

My Top Influences:

  • Jesus Christ
  • Dale Carnegie
  • Ludwig von Mises
  • David Ogilvy
  • Claude Hopkins
  • John Caples
  • Harry Browne
  • C.S. Lewis
  • Ted Nicholas
  • Gary Halbert
  • Ayn Rand
  • J.R.R. Tolkien
  • John Piper
  • Earl Nightingale
  • Napoleon Hill
  • Andrew Carnegie
  • George Gilder
  • Seth Godin

My Favorite Marketing & Sales Books:

  1. Scientific Advertising & My Life in Advertising by Claude Hopkins
  2. Tested Advertising Methods by John Caples
  3. Ogilvy on Advertising by David Ogilvy
  4. How to Win Friends & Influence People by Dale Carnegie
  5. Breakthrough Advertising by Eugene Schwartz
  6. How to Write a Good Advertisement by Vic Schwab
  7. The System Club Letters by Ken McCarthy
  8. Cash Copy by Jeffrey Lant
  9. Confessions of an Advertising Man by David Ogilvy
  10. The Magic Words That Bring You Riches by Ted Nicholas
  11. The Secret to Selling Anything by Harry Browne
  12. Being Direct: Making Advertising Pay by Lester Wunderman
  13. Obvious Adams: The Story of a Successful Businessman by Robert R. Updegraff
  14. A Technique for Producing Ideas by James Webb Young
  15. Great Leads by Michael Masterson and John Forde
  16. How I Raised Myself From Failure to Success In Selling by Frank Bettger
  17. Influence: The Psychology of Persuasion by Robert B. Cialdini

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