For Copywriters

Is it really possible to become a world class copywriter in just 30-days? One of the most famous letters in the illustrious Gary Halbert Letter is titled “Hands on Experience.”   Gary goes over, in extreme detail, the process he would use learn copywriting, as if he was starting again from scratch.

His most mysterious instructions are as follows:

I want you to get a copy of the following ads and direct mail letters:

“Do You Make These Mistakes In English?”

“What Everybody Should Know About This Stock And Bond Business”

“The Nancy L. Halbert Heraldry Letter”

“How To Burn Off Body Fat, Hour-By-Hour”

“At 60 Miles An Hour The Loudest Noise In This Rolls Royce Is The Ticking Of The Electric Clock”

“Why Men Crack”

“How To Collect From Social Security At Any Age”

“The Admiral Byrd Transpolar Expedition Letter”

“The Lazy Man’s Way To Riches”

Now that you’ve obtained copies of these ads and letters, I want you to sit down and copy them out word-for-word in your own handwriting.

Now if you’re like me, you’ve read this probably a zillion times over, wondering the whole time: “Thanks Gary, but where the heck do I find all these ads in the first place?”

So I’ve spent countless hours online trying to track each of these down for my swipe file.  And to save you the trouble, I’m listing all of them right here.  With one exception, each of the ads will open as either a JPG or PDF file:

And here are 9 bonus ads for your swipe file:

In addition to above, here are more (free) educational resources to help you with your copywriting career:

Lastly, on the issue of finding your first clients…I’ve found the resource below to be extremely helpful in my copywriting career:

P.S. If you’d like to learn even more about how to write copy that sells, I recommend you join the private Copywriting Code membership site. It’s packed with valuable copywriting lessons, and more are being added all the time. Click here to check it out.

P.P.S. If you found any of this helpful, please drop me a line by sending me a quick email.


  1. Tony says:

    Hi Ryan, I can’t seem to find the “How To Burn Body Fat, Hour-By-Hour” ad … it says it’s not found on Google.

    Anything you can do to put it up? I can’t find no matter where I search the ad.

    It would be most definitely appreciated from a budding copywriter.

    Again it would be highly highly appreciated. Definitely worth some good Karma points.

    Thanks again,


  2. Marika says:

    I actually found the How to burn body fat here (long link, it comes from Google books:
    how to burn body fat

    Thanks Tony for the listing, I’m starting the ‘copy out by hand’ process myself and this list helps me out greatly.

  3. Jean Paul says:

    Hey, thanks for this! What a great resource. Saved me a lot of time searching for these pieces of world class sales copy.

    My goals is to copy at least a 100 examples of top selling copy.