Write your copy to the sixth grade level. Simple language is not resented by educated people. And simple language is the only kind that most people understand. When you read over your copy, say to yourself: “Will this be understood by my barber or by the mechanic who fixes my car?” What you say is [...]
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If you’ve ever thought about starting a business of your own, it’s easy to find reasons to not follow through. Starting a store…what location? Selling a widget…where to find raw materials? These are all valid concerns, which must be factored into any business plan. But what if you found the PERFECT business idea…would you know [...]
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Quotes from David Ogilvy – Confessions of an Advertising Man: The purpose of most commercials is to deliver your selling promise in a way the viewer will remember next time she goes shopping. I therefore advise you to repeat your promise at least twice in every commercial, to illustrate it pictorially, and to print it [...]
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