The Headline is the most important element in most advertisements. The best headlines appeal to the reader’s self-interest or give news. Examples: The secret of making people like you Do you have these symptoms of nerve exhaustion? Announcing a new fiction writing course How a new discovery made a plain girl beautiful Sometimes a minor [...]
Full Story »
Is it really possible to become a world class copywriter in just 30-days? One of the most famous letters in the illustrious Gary Halbert Letter is titled “Hands on Experience.” Gary goes over, in extreme detail, the process he would use learn copywriting, as if he was starting again from scratch. His most mysterious instructions [...]
Full Story »
Social media is both a cost-effective and effective means to reach your market. Here are five tips to use blogs, Twitter, LinkedIn and Facebook in marketing your practice and building your personal brand: Have your own blog, and post to it at least twice a week. Even a few weeks of blogging is a quick [...]
Full Story »
Subscribe to this site's RSS feed.
Recent Comments