The Clip Show

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I was watching a Seinfeld rerun the other day. The entire episode was made up of clips from previous episodes.  I found myself laughing along, even though I’ve seen most of these scenes 10 times each. Appropriately enough, the title of this Seinfeld episode was “The Clip Show.” These “clip shows” must be easy for [...]

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In a World Where Hollywood Puts Butts in Seats

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Been to the movies lately? I don’t know about you, but one of my favorite things about the movies is the previews (or “trailers” as they are technically called). And I’m not the only one who likes movie trailers either.  Did you know of some 10-billion videos watched online annually, movie trailers rank #3, after [...]

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Sell The Story

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This is a guest post from Stephen Dean. Thanks Stephen! How do you make a normal product special? Simple, sell the story.  And if you don’t have a story to sell, find one. If you’ve ever read Claude Hopkins’ book, “My Life In Advertising,” then you know what I mean. Let me share a story [...]

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