The following is a guest post by Jeffrey Dobkin…and before you even think of emailing your next press release, you simply must read what Jeff has to say below. Thanks for reading, and let me know your thoughts in the comments section below. ~ Ryan McGrath Email Press Releases? By Jeff Dobkin “Hey, it’s easy [...]
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The following is a rough draft of a process I am developing to maximize my effectiveness in direct response copywriting. It’s based on a presentation I recently heard by Michael Masterson and John Forde. I am posting it here for your comments. Again, this is just a rough sketch based on my notes from the [...]
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Publicity is the secret weapon in your marketing arsenal. Getting media coverage of your products or services is essentially high-profile advertising at zero cost. But it’s more than that really. Getting PR is the ultimate social proof. You essentially gain a valuable third-party endorsement, a “super-testimonial” to knock down any risk in the minds of [...]
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