Action! Nothing Happens in Your Marketing Until Somebody Moves

If you are like me, you sometimes get stuck by “paralysis by analysis.”  It’s just too easy to put off action until you’ve read that one more book…bought that next information product…or did just a little more research… Every once in a while, you need a swift kick in the rear! So here’s a few [...]

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John Forde of The Copywriter’s Roundtable, part 3

This is part 3 of my interview with John Forde of The Copywriter’s Roundtable… RYAN: You’ve got a new book on sales letter leads coming out. Without giving too much away from the book…Do you have any advice for starting a sales letter, i.e. the lead, or the first sentence after the salutation? JOHN: Yes… [...]

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John Forde of The Copywriter’s Roundtable, part 2

This is part 2 of my interview with John Forde of The Copywriter’s Roundtable… RYAN:  Do you think there are too many courses on copywriting, direct marketing and Internet marketing on the market today? JOHN: Ha… well, maybe. But isn’t that a little like asking if there are too many English classes in high school [...]

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