John Forde of The Copywriter’s Roundtable, part 1

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You’re going to like this interview. I’m talking with John Forde of The Copywriter’s Roundtable. John was personally trained by Bill Bonner, one of the greats of the direct response world. This alone should tell you something. We’ll cover a lot on this interview, so I suggest you get ready to absorb all of this [...]

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The Dos Equis Man of Marketing, part 3

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This is part 3 of my interview with J.F. (Jim) Straw… RYAN: It seems like I’m getting less offers in the mail. Is this a trend you are also seeing? Is direct mail dying? JIM: Mail order actually started to die some 10 years ago.  The Internet slowly but surely took over.  That’s why I, and [...]

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The Dos Equis Man of Marketing, part 2

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This is part 2 of my interview with J.F. (Jim) Straw… RYAN:  What are your thoughts on some of the backlash against “Internet Marketing gurus” we’re starting to see online lately? JIM: I can’t have any sympathy for them.  They brought it on themselves. Here’s how it happens … Back in the mailorder  days, there [...]

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