The Dos Equis Man of Marketing, part 1

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Today I’m talking with J.F. (Jim) Straw. Ben Settle has called him “The Dos Equis Man of Marketing”…and I’m 90% sure Ben was referring to the gentleman in the beer commercials with a lifetime of amazing adventures.  Either way, this description seems to fit well, as Jim’s sold more than $400 million of products through [...]

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Donna Baier Stein, part 2

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This is part 2 of my interview with direct response copywriter Donna Baier Stein… RYAN: Do you think there are too many people today trying to teach copywriting via seminars, courses, books, etc? DONNA: Too many? I don’t know. I know when I first started my career no one knew what a copywriter was. They [...]

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Donna Baier Stein, part 1

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I’m really excited for today’s interview. I’m talking with Donna Baier Stein, one of my favorite copywriters to follow on Twitter. In this quick interview, you’ll see why you need to follow her as well. Donna is a second-generation direct response marketer, she’s also been writing copy for 32 years. RYAN: How did you get [...]

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