Last week I mentioned to you how I’m really focused on learning how to use email for effective marketing. After spinning my wheels trying to “reverse-engineer” emails from Ben Settle, I decided to simply buy Ben’s new course on email copywriting, The Street Smart Email System. My quick verdict on the course: WOW! Yeah, it’s [...]
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Just a short note today. Here are three videos on YouTube which are required viewing if you’re into direct response, direct marketing, or results-driven advertising and marketing… Watch ‘em all, and take a bunch of notes while you’re at it… Video: Leo Burnett “When To Take My Name Off The Door” (5 minutes, 34 seconds) [...]
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I’ve been spending some time today studying the emails of martial artist Matt Furey. If you don’t know Matt, he’s been called “undisputed master of short-form email copywriting.” Besides that, Ben Settle, one of my fav email copywriters, counts Matt as a major influence. So I signed up for Matt’s email’s…and found this in my [...]
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